Sam Ma

I am a curious, passionate designer, a strategic thinker, and a storyteller.

I bring together user research, experience design, and engineering expertise to engage with complex challenges.

I also challenge the mainstream technology-driven narratives by creating an experience that allows people to think beyond what they see.

Resume

My Current Work

I'm currently working at Ford Motor Company as an interaction designer, my job is to...

Create desirable user experience from advanced technologies

Escort user experiences across product development phases

Drive product strategies with human factor researchers.

Filed of my design includes...

Driver assist technologies

Technologies and products that make (AV) driving experience safer, easier, and more comfortable by enhancing vehicle control, location finding, and route planning.

AV technologies

Infotainment systems and interior features that aim to advance communications between vehicle and users for level 3 and above autonomous vehicle driving.

Remote vehicle features

Features that allow users to remote control vehicles through smartphones or other remote touchpoints in non-driving situations.

Vehicle ecosystems

Systems that aim to create a cohesive and holistic vehicle using experience through connecting multiple physical or digital touchpoints.

Recent Updates

Autonomous Vehicle Control Experience added

Key words: Interaction design, autonomous vehicle, user interface, feel in control.

Autonomous Vehicle Control Experience is an interactive solution that aims to provide future AV owners more controls and a sense of authority during AV driving. In present days, research shows that many Americans are holding a negative attitude against AV due to lack of authority and concerns of ceding control to a machine...

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Notes from the Sea presented at PRIMER2020

Key words: Speculative design, participatory approach, marine ecology, future.

Primer2020 is an annual conference for the Speculative Futures community to share their works and thoughts on future topics through speculative approaches. My teammate Renee Albrecht-Mallinger and I presented our work Note from the Sea and set up a stage to open up conversations about marine ecology, ethics, and post-humanism...

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@ Siyuan (Sam) Ma, 2021