Hey

I’m Sam, a designer and explorer who constantly seeks a deep understanding of how the world works and a better future for all beings. Good design practice for me is more than applying design tools or mastering design skills. It’s about curiosity, empathy, and opinions.

Right now we are living in an era when technology is worshipped as a powerful new God.  Increasingly technology-centered ways of living are reshaping our world, while creating unforeseeable and unintended consequences. As a designer, I challenge this tech-driven narrative, not by removing the technologies from our lives, but by designing carefully around them.

When I am not developing the future of the automotive industry:]. My curiosity has led me to explore topics that range far and wide. I’m an avid hiker, a stargazer, an animal-lover, a new dog parent, a video gamer, and a crystal-formation enthusiast.